Storyteller by heart. Five years of turning blank canvases into systems that scale.
Product & Brand Experience Designer
Nashville, TN · Remote-friendly
I design in two languages. Structure comes first — then beauty.
I'm a designer with 5+ years of experience building brand identities, product interfaces, and the systems that hold them together. Most of my work starts from a blank page: a vision, a rough brief, no design system yet. I like that part — deciding what the grid is, what the type does, and what the thing is actually for.
Working across English and Chinese taught me something useful: good design survives translation. If a layout only works because of a clever headline, it isn't designed — it's decorated. So I build from hierarchy, spacing, and rhythm, and let the words sit on top.
Lately I've been deep in AI-enabled product design — search, recommendations, and generative experiences that feel trustworthy instead of gimmicky. I sweat the details: typography, motion timing, and a handoff engineers don't have to guess at.
Building brand & product experiences at the intersection of marketing, product, and engineering.
A mix of strategy, craft, and technical awareness — the full toolkit for shipping great product experiences.
Identity systems from scratch — logo, type, color, voice — that scale across every touchpoint.
UX/UI for web and mobile — from wireframe to polished interface, with engineering-ready handoff.
Experiences around search, recommendations, and generative AI that feel effortless.
Motion graphics, video editing, and copywriting that give products personality and clarity.